Use WhatsApp for Business with Connect OCP

Engage customers with fast, secure, and compliant two-way messaging on one of the world’s most trusted platforms.

With over two billion users globally, WhatsApp has become an essential tool for business communication. It offers a secure, conversational and accessible way to connect with customers, combining the immediacy of SMS with richer features and enhanced brand control. At Connect OCP, we help businesses unlock the full potential of WhatsApp Business, integrated directly with your existing communication channels.

Whether you’re a small business or a large-scale enterprise, WhatsApp can help you improve customer engagement, increase responsiveness, and streamline service workflows, all while staying fully compliant with UK regulations.


Why Use WhatsApp for Business?

  • Fast, reliable communication with customers on a platform they already trust

  • High engagement—messages are read quickly and responded to faster than email

  • Secure and encrypted end-to-end conversations

  • Rich media support—including videos, PDFs, buttons, and location sharing

  • Two-way messaging for natural, conversational customer support

  • Scalable automation using templates, bots, and CRM integrations

Whether you’re confirming bookings, resolving queries, sending updates, or running campaigns, WhatsApp delivers results across the entire customer journey.

Choosing the Right WhatsApp Business Solution

There are two official options for businesses:

WhatsApp Business App – Best for Sole Traders & Microbusinesses

A free-to-use solution for businesses with fewer than 10 staff.

Key Features:

  • Basic messaging with manual replies

  • Custom business profile and contact info

  • Quick replies, away messages, and labels

  • Voice and video calling

Great for handling a small volume of direct, 1-to-1 conversations.


WhatsApp Business Platform (API) – Ideal for Growing Businesses

Designed for SMEs, enterprises and customer service teams that require automation, integration and scale.

Key Benefits:

  • CRM and customer service system integration

  • Rich media templates and automated responses

  • Bulk messaging with personalisation

  • Verified business profile with the green tick

  • Scalable across departments and locations

At Connect OCP, we provide full onboarding and API integration support, allowing you to manage WhatsApp, SMS, and email from a single centralised platform.

Updated UK WhatsApp Business Platform Pricing (2025)

WhatsApp pricing is now based on conversation types, not individual messages, providing more cost clarity.

Conversation TypeInitiated ByCost Per Conversation
ServiceUserFree (as of Nov 2024)
UtilityBusiness£0.0159
MarketingBusiness£0.0382
AuthenticationBusiness£0.0636

From April 2025, per-message pricing applies to template messages sent outside the 24-hour window. Utility templates remain free within this timeframe.

Legal Compliance for WhatsApp in the UK

Using WhatsApp for business requires strict compliance with UK GDPR, the Data Protection Act 2018, and PECR. Here’s how Connect OCP helps you stay on the right side of the law:

  •  Obtain Clear Opt-In

You must gain explicit consent before sending WhatsApp messages. We support multi-channel opt-in flows via web forms, email, SMS, and in-store.

Best practice: Include a tick-box with a clear privacy policy link during signup.

  •  Offer Easy Opt-Out

Every message should include clear unsubscribe instructions, such as “Reply STOP to opt out”. Connect OCP enables automatic opt-out handling via keyword triggers.

  •  Respect Purpose Limitation

Only send WhatsApp messages aligned with what users agreed to, whether it’s service updates, appointment reminders, or promotions.

  •  Secure Data Storage

We partner with UK- and EU-based platforms that meet all GDPR requirements. You remain in control of your data with full transparency and security protocols.

  • Identify Your Brand Clearly

Every message must show your business name and include a link to your privacy policy or terms. Applying for a Verified Business Profile (green tick) adds further trust.

  • Monitor Message Quality

WhatsApp monitors sender reputation. Our platform helps you track response rates, engagement levels, and opt-outs, so you can fine-tune campaigns and avoid penalties.

WhatsApp + Connect OCP: Your All-in-One Messaging Hub

By integrating WhatsApp with Connect OCP, you can manage SMS, WhatsApp, email and automated campaigns from a single dashboard. Whether you’re a small team or a nationwide brand, we help you:

  • Automate customer journeys and campaigns

  • Deliver secure 2FA and account verification

  • Reduce pressure on contact centres

  • Increase engagement with rich, interactive messages

  • Stay compliant with UK data protection laws


Ready to Get Started with WhatsApp for Business?

We’ll help you choose the right solution, get verified, integrate your systems, and start communicating with your customers more effectively.

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    About Us

    At Connect Omni Channel Partners we specialise in helping businesses communicate and connect with their audience seamlessly through Telecoms, Connectivity, Productivity apps and Bulk SMS Marketing campaigns.

    About Us

    At Connect Omni Channel Partners we specialise in helping businesses communicate and connect with their audience seamlessly through Telecoms, Connectivity, Productivity apps and Bulk SMS Marketing campaigns.