Understanding the best use cases for SMS marketing is essential for businesses aiming to get the most value from this highly effective communication tool. At Connect OCP, we help clients harness SMS for situations where it truly shines—such as time-sensitive offers, appointment reminders, and personalised customer engagement. By focusing on scenarios where SMS delivers the greatest impact, you can increase engagement, reduce missed appointments, and boost conversions without overwhelming your audience. Using SMS strategically ensures better results, stronger customer relationships, and a solid return on investment—all while staying compliant with regulations and customer expectations.