SMS Shortcodes Keywords

SMS shortcodes are abbreviated phone numbers, typically 5 to 6 digits, that are used to send and receive SMS messages. These shortcodes are often linked with specific keywords to trigger automated responses or actions. Here’s how it works and how SMS shortcodes are used with keywords:

1. Shortcode:

A short and easily memorable number used by organizations for bulk messaging or interaction with users. Common use cases include marketing campaigns, two-factor authentication, subscriptions, and customer support.

2. Keyword:

A keyword is a specific word or phrase that, when sent to a shortcode, triggers an automated response or action. The keyword acts as a command that the system recognizes. Here are common examples of how keywords and shortcodes work:

Example Use Cases:

• Promotions and Marketing:
  • Shortcode: 12345
  • Keyword: DEAL
  • Response: “Thanks for texting DEAL. Here is your 20% discount code: SAVE20.”
• Subscription Services:
  • Shortcode: 67890
  • Keyword: SUBSCRIBE
  • Response: “Thank you for subscribing to our newsletter. You’ll receive the latest updates from us.”
• Contests and Voting:
  • Shortcode: 55555
  • Keyword: VOTE
  • Response: “Thanks for voting! Your entry has been received.”
• Customer Support:
  • Shortcode: 11223
  • Keyword: HELP
  • Response: “Our support team will contact you shortly.”
• Event Registration:
  • Shortcode: 33444
  • Keyword: RSVP
  • Response: “You’ve successfully RSVP’d for the event. More details will follow.”

Benefits of Using SMS Shortcodes and Keywords:

• Ease of Use: Shortcodes are easy to remember, and keywords make it simple for users to interact with services.
• Automated Responses: Helps in automating processes like registrations, opt-ins, and feedback collection.
• Engagement: Boosts user interaction by offering instant gratification (e.g., discount codes, confirmations).
• Opt-in/Opt-out: Keywords like “STOP” or “UNSUBSCRIBE” allow users to easily manage subscriptions.

Common Keywords:

• STOP: Used for unsubscribing or opting out of a service.
• HELP: For requesting assistance or more information.
• YES/NO: Often used in voting or survey responses.
• INFO: To request more information.

Each organization or campaign can customise these keywords depending on their needs and the type of interaction they want to facilitate.

Would you like to know how to set up SMS shortcodes, or more about their technical setup?

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