1-10:  High Engagement

High open rates: Over 90% of SMS messages are read within minutes.

Instant delivery: SMS messages reach customers immediately.

High response rates: SMS boasts a higher response rate than email or social media.

Personalisation: Easily tailor messages to individual customers.

Direct communication: SMS goes straight to the customer’s phone.

No internet required: SMS works even without a data connection.

Push notifications: Messages pop up directly on the user’s screen.

Minimal competition: Less clutter than email or social media inboxes.

High recall: SMS messages are easy to remember due to brevity and directness.

Always accessible: Most people carry their phones at all times.

11-20:  Cost-Effective and Efficient

Affordable marketing tool: Relatively low cost compared to other channels.

No design costs: No need for graphic design or complex layouts.

Time-efficient: Messages are quick to compose and send.

Great ROI: High engagement leads to high return on investment.

Easy to scale: Suitable for small businesses and large enterprises.

Low opt-out rates: Customers are less likely to unsubscribe compared to email.

Automated campaigns: SMS platforms allow easy automation.

Cost-effective for large audiences: Affordable for mass messaging.

Pay-per-message: You only pay for what you send.

No printing or postage: Saves money compared to direct mail.

21-30:  Versatility

Suitable for all industries: Works for e-commerce, retail, healthcare, hospitality, and more.

Promotions and discounts: Share exclusive deals and coupons.

Event invitations: Invite customers to in-store or online events.

Surveys and feedback: Gather customer feedback easily.

Transactional messages: Send order confirmations, shipping updates, or payment reminders.

Abandoned cart recovery: Remind customers about unfinished purchases.

Appointment reminders: Reduce no-shows with timely reminders.

Emergency alerts: Quickly notify customers or employees about urgent situations.

Customer support: Offer instant help through two-way SMS.

Loyalty program updates: Keep customers informed about their rewards.

31-40:  Engagement and Interaction

Two-way communication: Allows customers to respond to messages.

Real-time interaction: Great for live polls or surveys.

Encourages quick actions: SMS prompts immediate action like clicking a link or replying.

Drive website traffic: Include URLs to lead customers to landing pages or offers.

Boost event attendance: Send reminders and updates to ensure customers show up.

Increase sales: Timely promotions can push customers to buy.

Engage with polls: Conduct surveys to gather customer opinions.

Interactive campaigns: Engage with customers in real-time through games, quizzes, or contests.

Customer loyalty: Personalized messages build stronger customer relationships.

Text-to-win contests: Encourage participation in giveaways or sweepstakes.

41-50:  Personalisation and Targeting

Highly targeted: Send SMS based on customer behaviour or preferences.

Localized campaigns: Target customers based on location for local deals.

Demographic targeting: Customize messages for different age groups or interests.

Behavioural targeting: Send messages based on shopping habits or browsing history.

Personalized offers: Tailor discounts and deals to individual customers.

Birthday or anniversary messages: Send personalized greetings and offers.

Re-engage inactive customers: Bring back customers who haven’t interacted in a while.

Product recommendations: Send personalized product suggestions based on past purchases.

VIP customer alerts: Offer exclusive deals to your best customers.

Upsell opportunities: Promote higher-end products based on customer history.

51-60:  Better Customer Experience

Enhances customer support: Provide quick responses to inquiries.

Order tracking updates: Keep customers informed about their order status.

Instant gratification: Customers can receive and use discount codes immediately.

Seamless experience: Integrate SMS with other channels for consistent messaging.

Convenient reminders: Send reminders for appointments, bills, or renewals.

Reduces customer effort: Customers don’t have to search for information; it’s sent directly.

Customer satisfaction: Personalized, direct communication improves satisfaction.

Mobile-first communication: SMS caters to users on mobile devices.

Builds trust: Frequent updates and notifications keep customers in the loop.

Humanizes your brand: Text messages feel personal and conversational.

61-70:  Speed and Real-Time Marketing

Instant message delivery: Messages are delivered in seconds.

Time-sensitive offers: Perfect for flash sales or limited-time deals.

Last-minute updates: Notify customers about urgent changes, like venue changes or product restocks.

Drive impulse purchases: Customers are more likely to act immediately when notified via SMS.

Real-time customer engagement: Interact with customers at critical moments, like during a live event.

Immediate feedback: Gather instant customer responses or opinions.

Trigger-based messaging: Send SMS triggered by customer actions, like leaving an item in the cart.

In-store traffic: Encourage foot traffic with exclusive in-store promotions.

In-app engagement: Complement mobile apps by sending SMS reminders or notifications.

Boost time-sensitive campaigns: Ideal for campaigns with deadlines.

71-80:  Compliance and Opt-in Benefits

Regulated communication: Adhering to laws like GDPR or TCPA ensures responsible marketing.

Customers opt-in: SMS subscribers have already shown interest in your business.

Permission-based marketing: SMS ensures you’re only messaging interested parties.

Non-intrusive: SMS is brief and non-intrusive compared to phone calls.

Double opt-in options: Ensures that only genuinely interested customers receive your messages.

Reduced spam risk: Strict regulations reduce the likelihood of SMS spam.

Easily unsubscribed: Customers can easily opt out, improving trust.

Clear compliance: SMS providers ensure adherence to legal requirements.

Builds a permission-based list: SMS marketing fosters more loyal customer relationships.

Less cluttered than email: SMS has fewer spam filters and inbox competition.

81-90:  Automation and Integration

Easily automated: Automate welcome messages, order updates, or reminders.

Integrates with CRM systems: Track customer interactions and optimize messaging.

Simple campaign management: Most SMS platforms offer user-friendly campaign tools.

Link to loyalty programs: Automatically send updates on customer points or rewards.

Integrates with email: Combine SMS with email campaigns for multi-channel marketing.

Automated follow-ups: Send automatic thank-you or follow-up messages after purchases.

Cross-sell opportunities: Automate cross-sell messages after a purchase.

Integrates with analytics tools: Track campaign performance with analytics platforms.

Trigger-based messaging: Automate messages based on customer behaviors (cart abandonment, purchase history).

API integration: Easily integrate SMS with e-commerce platforms, CRM tools, and more.

91-100:  Future-Proof and Scalability

Adaptable to new technologies: SMS can integrate with emerging technologies like AI chatbots.

Consistent growth: SMS usage continues to grow globally.

Works across all devices: SMS is supported by virtually every mobile device.

Sustainable marketing channel: SMS isn’t subject to the algorithm changes of social media.

Works in low-internet regions: SMS is effective in areas with limited internet access.

Scalable: Works for small businesses and large enterprises alike.

Great for international marketing: SMS works across different countries and networks.

Supports multimedia: MMS allows you to send pictures, videos, or audio files along with text.

Predictable costs: SMS marketing costs are easy to estimate and control.

Future-proof: As long as people use mobile phones, SMS will remain a relevant communication channel.

SMS marketing is a versatile, cost-effective, and highly engaging tool that businesses can leverage to improve communication, drive sales, and enhance customer experiences across a wide range of industries.